At four years old, Lizzie Randerson fondly remembers being “let loose” on the sewing machine for the first time while her mum sipped coffee with friends — “I just whipped up a little creation,” she laughs with wry humour,... read more
Regardless of what industry you are in, there is probably a trade show that you could be involved with. But how useful are trade fairs for small business? Robert Gerrish and Valerie Khoo discuss with host Suzi Dafnis. In... read more
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
“’Tis the season to be jolly,” goes the famous carol and I suggest the same applies to our small business activities at this time of year. No, I’m not suggesting we turn Christmas into a cold, commercial transaction, but... read more
How are you connecting with your tribe for the end of the year? It is time to start implementing some ideas. Here’s four of my tips. Find a way to support a core segment of your business At the end... read more
The dreaded ‘elevator pitch’. A concept that involves explaining your job, or business, in the 30 second or so time span of an elevator ride. Although I’m told I do them well, I find elevator speeches to be a... read more
Have you ever been caught in that awkward moment when a group of people are being introduced, the men enthusiastically shake hands with each other and then they turn around and nod at you? Many people (both men and... read more
Networking continues to be one of the best ways to raise your profile, bring in new business and meet future clients, prospects, partners and suppliers. Networking HAS changed over the years, but how? What are the latest and greatest... read more
Networking is a concept most people don’t give serious thought to — but in today’s economic climate, it can and should be an important part of your business plan. When we think about networking, the tendency is to think... read more
One of the results from the Australian Businesswomen’s Network 2010 survey was a need for more networking opportunities. Opportunities to network are everywhere, the biggest issue is that we don’t do it properly. I wanted to share here, a... read more
Julia Palmer of the Business Networking Academy has attended thousands of business conferences. She helps people learn how to build strategic networking skills so that the cost of a conference does not go to waste. “One of the first... read more
Julia Palmer of the Business Networking Academy has attended thousands of business conferences. She helps people learn how to build strategic networking skills so that the cost of a conference does not go to waste. “One of the first... read more
