Who has been your biggest inspiration to you and why? My mum! She has survived in spite of enormous difficulties (I mean unspeakable!) and always taught me to reach for the stars. Her exact words were “Darling, I don’t care if... read more
YES! If your business doesn’t have a website your business will eventually get lost in the Stone Age. Recent studies show that 80% of people look for products and services online first, and even research your business, before they... read more
Having a strong online presence is imperative for all businesses. Increasingly, Australians are turning to the Internet, and search engines particularly, as their first point of call for researching businesses, products and services. Over 11 million Australians are now... read more
CONSISTENCY IS KEY! Brand, logo, business cards, website, website copy — everything must deliver the same message and that message needs to be the single most attractive thing that sells your business. Think long and hard about what that... read more
Do you see opportunities when others see risks? In July 2008, I brought home a new puppy – Lily, a border collie cross kelpie. Little did I know that Lily had sized up the opportunity (a home with food)... read more
As the official copywriter in my business I’m often writing headlines for marketing emails, newsletters etc. I used to take a long time going about it, try variations of other successful headlines, study marketing pieces on ‘1000 all time... read more
Setting the scene “I am often asked, ‘Why muesli’? Well, it was 1992, and I was a student. My part-time job was making homemade muesli … I would grind the nuts, mix the warm honey and cinnamon through oats... read more
Just six years ago Leona Watson was approached by two chefs seeking her assistance in starting a ‘food and cooking’ company. They were looking for someone with a love of cooking and a background in marketing and business. Utilising... read more
It seems that wherever you look nowadays someone is screaming for your attention. With increasing competition to gain mind-share of your customers from email marketing, online, print, direct mail, TV, and outdoor advertising, people are experiencing ‘advertising overload’. As... read more
It’s easy to get lost in the ‘online marketing’ world, especially if you are signed up to receive all the newsletters, reports, tips and tools and tricks. So what do you do? Where do you start? What do you... read more
Have you ever analysed where your best customers actually come from? Try this simple task. Define the Source Write down the names of your top 20 customers and next to them write down the exact source of those customers.... read more
Briefly tell us about your business and how you got started. Upon completion of secondary school, l was invited to work part time for a small muesli-making business, which sold its muesli to local cafes and food stores. In... read more
