When I committed to writing a monthly post for the Australian Businesswomen’s Network, there were many good reasons to do it. I was about to launch the happychild website; I thought blogging about starting a business could be good... read more
Lara Solomon of Social Rabbit (which provides social media and client engagement training) and Steps Learning attended South by South West to meet new people and to access the great speaker line-up. In this interview we discuss the themes... read more
In a day and age when those companies and personalities who dominate an industry or sector tend to be the ones that have the most consistent, compelling content, authors CC Chapman and Ann Handley have captured the need to... read more
When is supporting a cause really only supporting you and your brand? When done authentically, social enterprise has a powerful social impact. Some businesses contribute because that is their key driver. However, when a social initiative is done (or could... read more
Rebekah Campbell is a music industry entrepreneur and the founder of Posse.com, the world’s first fan-driven, peer-to-peer, music marketing platform. In this episode of In Her Shoes, Rebekah tells us: about her innovative and fresh marketing techniques in an... read more
For my 2011 blogs I thought I’d run a series called Tips of the Trade. This first tip is for those people thinking about their next piece of advertising or similar marketing collateral. This might take the form of... read more
Email Marketing has become one of the most popular, fastest growing ways for businesses to get their marketing messages out to a large audience in a very fast and cost effective way. Put basically email marketing helps businesses enhance... read more
Those of you who have met me know that I expect that my permission is asked each and every time someone wants to use something that has my name – be it a post, story or photo. You’ll also know that I often don’t give that permission... read more
Advertising as we know it isn’t that old, especially when one considers running your own business is so ancient the Greeks dedicated a god, Hermes, to it. In fact, given the first paid radio and TV ads aired in... read more
Unless you were living under a rock you will have noticed Oprah Winfrey-mania in Australia this last week as the Harpo (Oprah’s production company) crew and a couple of hundred audience guests from the USA were joined by thousands... read more
Unless you were living under a rock you will have noticed Oprah Winfrey-mania in Australia this last week as the Harpo (Oprah’s production company) crew and a couple of hundred audience guests from the USA were joined by thousands... read more
Jacqueline Arias is founder of Republica, Australia’s only 100% Fairtrade and Organic Coffee Company. Her mission is to make Fairtrade an every day choice at supermarket checkouts all over Australia. In this video interview we discuss: What inspired her... read more
