Flavia Abbate is the CEO of Bolster Trading, manufacturers and distributors of a range of exercise tools and educational resources for allied health professionals and end users, including the BodyBolster. In this In Her Shoes interview, Flavia discusses: the... read more
Rebekah Campbell is the Founder and CEO of www.posse.com. Prior to founding Posse, Rebekah founded Scorpio Music, one of Australia’s largest and most successful artist management companies. She was behind the careers of George, Evermore, Operator Please, Lisa Mitchell,... read more
Make it a great New Financial year by making these simple, low cost marketing resolutions. The start of a new calendar year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle... read more
My introduction to blogging was not as a tool to help promote my business, but as a personal diary of a new mum when my first son was born in 2006. I explored the blogosphere and discovered other bloggers... read more
You wouldn’t be running a business if you didn’t have people already buying your product or service. But in a sea of small businesses and tough competition, how do you catch your slippery customer hook, line and sinker? 1.... read more
You wouldn’t be running a business if you didn’t have people already buying your product or service. But in a sea of small businesses and tough competition, how do you catch your slippery customer hook, line and sinker? 1.... read more
Unless you live and breathe marketing all day, everyday, there may be some basic marketing tools that just aren’t on your radar. This article explains some practical marketing ideas that you can implement today. Here is my list of... read more
Katie Patrick is the Founder and CEO of Green Pages, one of Australia’s leading green media companies. She is one of Australia’s most prominent entrepreneurs and environmental spokeswomen. In this In Her Shoes interview, Katie discusses: her contributions to... read more
My premise this month is that a company’s future success derives from providing value to customers that is not available from competitors – and that it must be developed with a market-orientation. To accomplish a competitive edge, most companies... read more
What is it that makes you sit up and take notice when you hear something in the news or read beyond the first few words of the headline? To get the media interested in even considering your story, you... read more
Cheryl Hayman of Hayman Strategy recently discussed small business branding tips after attending an informative session at the Kochie’s Business Builder’s Boot Camp in Sydney. “The session was called ‘Building Ideas into Businesses’ but there was an enormous amount... read more
The latest data has it that a growing majority of consumers are making more considered purchases and turning to the internet for cost savings. Research from ACP Magazines reports that 76% of Australians are being more careful with their... read more
