If I searched for your business on the Internet, what would I find? Would I come across a website, a Facebook page, an industry directory listing? Or would I have trouble finding you at all? With more and more... read more
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. In part two of this In Her Shoes interview, Lisa discusses: the businesses that exists under the Messenger umbrella and how... read more
Steve Jobs is surely one of the world’s most respected business leaders. He has built an iconic brand in an industry most of us affectionately call ‘geeky’ gathering millions of loyal ‘paying’ customers in the process. While Steve himself... read more
By Lois Frankel, Ph.D., author of Nice Girls Just Don’t Get It, a book that examines the differences between nice girls and successful women in business. Based on an interview with Suzi Dafnis for the herBusiness podcast. Women need... read more
When you think about female entrepreneurs such as Janine Allis and Naomi Simson, do you think about the women first, or the brands Boost Juice and Red Balloon? I would be fairly confident in saying you thought first about... read more
“It’s great for women to go into business when they have a passion for something,” says Michelle Madhok. “I’ve come across a lot of women who go into business because they know the market, whether it’s children’s products or... read more
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. In this In Her Shoes interview, Lisa tells us: why writing a book is still a dream for many people, even... read more
Most business owners I meet know the things they need to do first… marketing, planning, coaching their staff, focussing on strategic matters. But those same business owners struggle with getting to most… if not all… of those important, business-building... read more
What’s the story of your business? Have you considered it? “Businesspeople should never underestimate the power of story,” according to Valerie Khoo, founder of the Sydney Writers’ Centre. “It’s not just for best-selling books and short stories. What’s going... read more
Cindy Luken is an entrepreneur, modern mum, food lover and former biscuit baker, who you may recognise from her biscuit brand Luken & May, which she sold in 2003. She’s currently on a new undertaking with her latest business,... read more
I was driven to write today’s post by the number of grammatical errors and misspellings I come across regularly, on websites, blogs and paper-based promotional material for all types of businesses – often the first contact I have with... read more
The ‘one size fits all’ method doesn’t work when it comes to connecting with small business owners. Many of us within the ABN need to attract and engage with other small businesses and their owners. Marketing to such a... read more
