When you send out email marketing, you are sending your troops into war. The first battle is with the spam filter and if your email survives, you start fighting with every other email in the recipient’s inbox: newsletter subscriptions,... read more
As many, if not more, searches are conducted on YouTube than on the most popular search engine, Google. YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and... read more
In March 2011, I heard one of the founders of location-based application, foursquare, speak at the South By South West Interactive festival in Austin, Texas. Up until that time, I’d not used location apps except for the occasional checkin... read more
Exporting is a tough game for any business. Yet technology has allowed small business to scale up their marketing like never before. If you can do it locally, or nationally, there is no reason why any SME cannot develop... read more
If social networking is the new frontier of small business, then Facebook must surely be the wagon that gets us there. However, showing up and staking a claim isn’t enough; you’ve got to work that claim to unearth any... read more
When you think Virgin, you think Richard Branson. McDonalds – Ronald McDonald. Victoria Bitter – a tradie in a singlet and stubbies. Have you ever thought what your business would be if it came to life in human form?... read more
This episode of The Venture examines the popularity of daily deal websites and looks at whether or not small business owners really do benefit from running a deal. Many of us are the recipients of daily deal offers from... read more
Claire Hatton is the Industry Leader for Travel, Government and Local Business at Google Australia/NZ. In this In Her Shoes interview, Claire discusses: the benefits of moving online for small business the importance of optimising online opportunities tools that... read more
If you had to get up tomorrow, or a week from now, and pitch your idea to an audience, how would you go? Dell Women’s Entrepreneur Network (DWEN) recently gave four women the opportunity to pitch in front of... read more
What’s one thing you’re going to do better in 2012? I hope it’s taking action to improve your website! It’s a huge untapped resource for most of us small businesses as we can sometimes fail to see it as... read more
7 minutes isn’t a terribly long time. You could make a cup of tea, return a phone call or enjoy a quick walk around the block. But what if I told you that in just 420 seconds you could... read more
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
