Click here to download this episode. Stop wondering, “What shall I tweet about today?” and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Copywriter and Content Strategist, Sally Bagshaw from Snappy Sentences... read more
So, you’ve got your website, blog, Facebook account, Twitter account, etc. Now, where’s your audience? You can’t just sit back and wait for people to stumble upon your online platforms. You have to reach out for more social media... read more
One of the things I ask clients to describe during our copywriting brief is the personality of their brand and the tone needed for the copywriting piece. Your brand personality gives people something to relate to. It also helps... read more
Click here to download this episode. Pinterest – It’s the social network EVERYONE is talking about. Christina Butcher of Hair Romance tells us how she Pinterest to drive website traffic and to promote her business. Mentioned in episode pinterest.com... read more
Do you always find yourself on bad dates? Do you think you interact appropriately with your customers? Yes, both these things do relate, in some way! I want to explain how you can avoid some mishaps around your customers... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Karen Post, an international branding and marketing expert and author of Brand Turnaround: How... read more
Click here to download this episode. Effective copywriting is essential to any marketing activity, but when your message is contained to 140 characters, it becomes even trickier… and even more vital. Guest speaker Belinda Weaver of Copywrite Matters joins... read more
Sit and watch TV these days and be inundated by commercials for the big retailers… and once again they’ve got an equally similar, and equally non-differentiated positioning, and the big question is, “is this credible”? “Woolworths – the fresh... read more
Over the last few years, there has been a plethora of research studies carried out on the effectiveness of video on business websites. They all point to one conclusion: video is now a must have tool for any business... read more
Valerie Khoo, Robert Gerrish and Suzi Dafnis look at how small businesses can best market themselves in this episode of The Venture. This episode of The Venture looks at: How can small businesses most effectively market themselves (Online is... read more
Before you jump into marketing your business, product or service, and whenever you assess any possible marketing strategies and opportunities, you need to ask lots of questions. The following questions (I confess, there are more than 10 of them,... read more
Click here to download this episode. According to Valerie Khoo of the Sydney Writers’ Centre, storytelling can inspire, sell and motivate people into action. Listen to this Social Media for Small Business interview with Valerie Khoo to learn:... read more
