Making a purchase usually involves a certain amount of anxiety. Whether you are trying a new brand of your favourite snack or spending a packet on a new digital gadget, it’s natural to run through the risks and weigh... read more
Click here to download this episode. Is social media optimisation limited to boosting our marketing and brand building? This episode looks at the three things smart businesses are focused on for optimisation results. Mentioned in episode: 4 Winning Strategies... read more
A dilemma facing any service professional/consultant is, should I be giving away free content, and if I am, is it too much? Two presentations I attended at SXSW in Austin, Texas this year basically gave the same answer to... read more
Many small business owners are sceptical about using social media as part of a marketing strategy for their business. This is predominantly due to fear of the unknown and really understanding the power of social media and its potential... read more
Networking is one of the most important marketing tools for yourself and your business. Networking is one of the best ways to gain new clients, customers or connections in your industry and the business community. Networking isnt just about... read more
Not sure what to do with your website? Do you feel it’s just sitting there doing nothing? Never fear; I’m here to rescue you! Here are 7 tactics you can implement within the next 3 months that will turn... read more
Starting your own business requires confidence and guts. You have to believe in yourself and put in the hard yards to make it all run smoothly. At some point you have to decide how you will reference your business.... read more
Click here to download this episode. As image sharing apps and platforms explode into the social media space, how can small businesses harness the power of good old-fashioned photo sharing? Listen to this Social Media for Small Business... read more
Things change. Contracts come to an end, great TV shows get cancelled, your kids go to university. Hey, that’s life! But for a small business, placing your bets on a single resource means that any drop of change can... read more
Small business so often comprises highs and lows. Sometimes I’m rushed with adrenaline and feel invincible, yet other times, well, I wonder why I bother. The hardest thing is that slow times, officially called “slumps”, frequently have no rhyme,... read more
Branding and Marketing Trends: Get More Strategic and Thoughtful How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing... read more
Click here to download this episode. In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, Listen to this Social Media for Small Business interview with... read more
