Branding and Marketing Trends: Get More Strategic and Thoughtful
How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, how to get more strategic and thoughtful, geo-barriers and geo-fences and the user experience as vital. Joe Pulizzi, Content Marketing Strategist for The Content Marketing Institute joins Hosts Cat Matson and Suzi Dafnis. Listen to other episodes free in our iTunes store. This episode was recorded live during the 2012 SXSW (South by South West) Interactive Festival in Austin Texas. This annual event attracts thousands (over 24,000) technology, new media and business enthusiasts. 2012 saw record attendance and some big name speakers. Speakers include authors, engineers, scientists, business leaders and great minds from all walks of life. It’s an event we believe ever business person ought to put on their calendar for a super dose of education, inspiration and networking. The 2012 schedule which included presentations by: BIG NAMES – Al Gore, the founders of Napster, Pinterest, Foursquare, Twitter, the heads of Living Social, Google Plus and so many that I can’t recall right now. AUTHORS – C.C. Chapman and Ann Handley (Content Rules) , David Meerman Scott (The New Rules of Marketing and PR), Guy Kawasaki (10+ books including new book What The Plus, Tim Ferris (4-hour Work Week), Gary Vaynerchuk (Crush It and The Thank You Economy). The Day Stage (where authors speak about their new books was one of my favourite places to hang out). TV PERSONALITIES – Anthony Bourdain (No Reservations), Tom Collichio (Top Chef) both talking about social TV, late night talk show host Jimmy Fallon,plus INVENTORS, THINKERS, BRILLIANT MINDS. Here, is a link to the schedule. Over 2,600 speakers – and so much to see. I hope you’ll consider joining me this year. Watch out for blog posts about highlights from Cat Matson and Alycia Edgar here on herBusiness. Suzi P.S. This article from a local Austin publication tells you a little more.