Collaboration is one of the big buzzwords of today’s economy. The truth is that all successful businesses are a collaborative effort and have been since the days of cavemen hunting mammoths. One of the biggest irritants with PC-based systems... read more
Nicki Walsh, Blaze Marketing If you don’t focus your actions and spend, Facebook can be a lot of effort for very little return. Social media is definitely an emerging trend that businesses need to incorporate into their overall marketing... read more
Click here to download this episode. Every time you publish a tweet, a blog post or a link on your Facebook business page, you’re saying something about your brand. Are you taking the same steps to enhance your brand... read more
Your business card is probably one of the cheapest forms of marketing collateral you buy. With the right design and thoughtful, creative content, your business card can be a brilliantly effective tool to generate leads, drive visits to your... read more
Cloud computing is part of the future of business. Increasingly, it’s going to become a fundamental part of our society as we become more even more interconnected. Business is open 24 hours. Even if your office or staff aren’t... read more
You’re an astute and savvy business owner with enough smarts to create your own marketing. Right? When you sit down to write about your business, it’s quite natural to start with what you know – you! But really effective... read more
AdWords is Google’s paid advertising offering on their search engine. AdWords, unlike search engine optimisation (SEO), is a very flexible tool to use and is a great way to drive traffic to a website, regardless of its SEO ranking.... read more
Click here to download this episode. What role should social media play in eCommerce and and how is social media changing the face of eCommerce? Are social networks a driving focus in the way we shop online? Mentioned... read more
Gone are the days when potential customers use the paper Yellow Pages to find your business. Research is now done online, so make sure your business can be found there. List your business on Google Maps/Places, business directories... read more
Every business owner knows that there’s hell of a lot of work that goes into going online. You put all this research, effort, blood, sweat and tears into your website and getting traffic to it, so you want to... read more
Stop fishing and start catching the customers you want. The online platform has given marketers and business owners tremendous opportunities to drive qualified prospects to our doors. Instead of baiting a hook, throwing it and seeing what it catches... read more
Tired of plain text? Wondering how to add some pizzazz to your updates? Web content does not need to be boring! As seen from Pinterest and Instagram’s skyrocketing numbers, the online world is madly in love with visual content.... read more
