I am a freelance copywriter and I work from a home office (or copywriting cave, as I call it). I have some amazing virtual helpers who help me keep Copywrite Matters ticking along, but I also rely heavily... read more
It’s coming up to Christmas and every online retailer is thinking the same thing: will this year be better than last? My answer is: yes it can! There some people who are never going to buy from you. Write... read more
As you may know, I’m an advocate for finding out 3 words that people use to describe you or your organisation. It allows you to assess whether they’re consistent with your marketing and whether you want to do something... read more
There are three KEY marketing fundamentals that you shouldn’t go past when marketing your business and developing your brand for future growth. Know Your Target Market. Ensure they know you. Who is your target audience? Who is most likely to... read more
How does your business source leads? It’s probably through marketing online – or mail marketing, networking, print advertising, referrals – or just hoping the right person walks in! Any of these can be really effective in finding prospects and... read more
Every industry has its code; the jargon that serves as shorthand for everything from concepts and instructions to products and roles. If you’ve been working in your industry for a while, you may not even remember a time when... read more
How is your online lead capture strategy going? Internet marketing can be a tricky business, and I don’t want to toot our own horn (toot toot), but over at Web123 we’ve had a great response to our new home... read more
I’ve just done a nice little upgrade on my Get Organized Wizard site. It made me think afresh about how to simplify and improve my customer and reader experience. Here are 4 cool things I did – things that... read more
How do you describe your business in your marketing material? Are you ‘customer-focused offering high-quality service’? Do you ‘lead the way with operational excellence’? Maybe you ‘utilise your highly specialised staff to deliver integrated turnkey solutions’. Hopefully you spotted... read more
Being successful in business has a lot to do with minimising costs and maximising profits. This means being informed on how much you are spending on marketing activities and knowing whether they are giving you a good return on... read more
A good site structure is an important part of an effective website, but if your offer sucks, all your planning and designing counts for nothing; so don’t sweat the small stuff and get on with what matters… As a... read more
A good site structure is an important part of an effective website, but if your offer sucks, all your planning and designing counts for nothing; so don’t sweat the small stuff and get on with what matters… As a... read more
