Mother’s Day is around the corner and it’s time to utilise the opportunity as a marketing platform for your business’ sales. Or is it? Last year, before I got ready to host my Mum for Mother’s Day, I did... read more
Next time you pick up some marketing collateral, such as a brochure, flyer or postcard, put on your small business marketer hat (because as business owners, we’re all responsible for making sure our business is successful at marketing.) Successful... read more
Traditional marketing seemingly polarises many of my marketing peers. Personally, I’m at a loss at those who are steadfast that being traditional equals being old fashioned. Traditional marketing often conjures up images of people that haven’t moved with the... read more
When you’re about to build a new website (or even if you’re giving your existing site a big overhaul), having a clear, smart website strategy is everything. This is your big chance to refocus and consciously steer your online... read more
Your business’ marketing message should get to the heart of your business. When I meet owners who are discouraged at how to market their business, more often than not they have lost focus on why they decided to go... read more
Got a blog? Over at Web123, I recently wrote about how guest blogging is the #1 way to boost website traffic. Point in case is this wonderful ABN blog. Of course, I don’t just do it for the traffic.... read more
How many small businesses do you know who use print to deliver marketing messages – or need print products as an essential part of their service delivery? Are you one of them? Some businesses have a well thought out... read more
Are you looking for another way to share your knowledge, showcase your expertise and promote yourself or your business? Writing an eBook might be the answer! Writing an eBook can give you instant credibility and allow you to... read more
I’ve been creating and sharing online content for a while now. It’s a weekly job that takes time and effort, but do you know what? The time and effort I’ve spent on content marketing has paid off and Copywrite... read more
How long since you have considered the importance of your business website? How long since you asked yourself, “does this reflect who I, the brand, am”? Does your website reflect the products or services that you market in a... read more
It is commonly known that there are specific niches in the online arena that are significantly harder to market to, and not always for the obvious reasons. Every online marketing expert comes across such a client at one point... read more
When you decide to buy printing, it’s usually important – because you need to promote sales, or the item is essential to delivering your product or service. Knowing how to get the best print outcome is vital, but navigating... read more
