We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
You’ve got a fantastic idea for a promotion and you’ve put together a great marketing campaign. There’s a landing page on your website, you’ve sent an email out and you’re working your social media network. But not much has... read more
Are you, like most small businesses, strapped for cash and lacking a marketing budget? No worries! There are plenty of ways to market your business without breaking the (small) bank. Marketing Plan First off, you need to create a... read more
An online marketing campaign can create a sustainable pipeline of leads and sales for your business. It is a simple, ‘fast-to-build’ and cost-effective marketing tool. With more traffic to your website, visitors will get to know your brand better... read more
Make it a great New Financial year by making these simple, low cost marketing resolutions. The start of a new calendar year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle... read more
Unless you live and breathe marketing all day, everyday, there may be some basic marketing tools that just aren’t on your radar. This article explains some practical marketing ideas that you can implement today. Here is my list of... read more
Email Marketing has become one of the most popular, fastest growing ways for businesses to get their marketing messages out to a large audience in a very fast and cost effective way. Put basically email marketing helps businesses enhance... read more
I am a fan of affiliate marketing but in my experience many business owners are a little bewildered at how it can work for their business. There are two sides to affiliate marketing, firstly you can drive sales and... read more
In yesterday’s world, “green” goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives... read more
No matter what your business (online or offline) customers play a key role in your success. No customers equals no business – they are actually what you’re in business for, right? So whatever it is that you’re offering, be... read more
