David Meerman Scott (coauthor of numerous marketing bestsellers including “New Rules for Marketing & PR“) was at South By South West Interactive giving a talk about his book, Marketing Lessons from the Grateful Dead. In this brief clip he... read more
When is supporting a cause really only supporting you and your brand? When done authentically, social enterprise has a powerful social impact. Some businesses contribute because that is their key driver. However, when a social initiative is done (or could... read more
Megan Tough is the Director of The Change Leadership Company, a practice specialising in developing change capability and leadership skills in corporate environments. In this In Her Shoes interview, Megan Tough tells us: typical situations where her expertise can... read more
Jodie Fox is Director of Fashion and co-founder of Shoes of Prey, a website that allows women to design their own shoes – every aspect from toe shape, heel size and material. In this two-part In Her Shoes interview,... read more
On International Women’s Day I attended the UN Women Breakfast celebrating the 100th anniversary of IWD. I was so inspired I need to share. After the event was over, I found myself sitting at Darling Harbor on a bench... read more
You should be. Yes, you read correctly. Passion has a lot to answer for in business. Everyone says you need to love what you do, be passionate about it and success will happen. Yes, it can, but, it can... read more
Rebekah Campbell is a music industry entrepreneur and the founder of Posse.com, the world’s first fan-driven, peer-to-peer, music marketing platform. In this episode of In Her Shoes, Rebekah tells us: about her innovative and fresh marketing techniques in an... read more
With the centenary of International Women’s Day (IWD) only days away, I’ve noticed a growing belief amongst both women and men, that Australia’s gender gap has closed. It started with Julia Gillard’s ascendancy to the Prime Ministership and has... read more
Pauline Markwell is Foundation Director for The Royal Botanic Gardens Foundation. In this episode of In Her Shoes, Pauline tells us: about her role and the unique considerations of the Foundation how her past experience has assisted her in... read more
Did you, like me, create a list of New Year’s resolutions that even as you wrote them your devil’s advocate was saying things like ‘Oh there’s one from last year’s list!’, ‘You are kidding with that one aren’t you?’. In a moment... read more
Pauline Markwell is Foundation Director for The Royal Botanic Gardens Foundation. In this episode of In Her Shoes, Pauline tells us: about her role and the unique considerations of the Foundation how her past experience has assisted her in... read more
Seth Godin calls it ‘shipping‘, Alycia Edgar wrote recently about ‘Just Do’ and Nike says ‘Just Do It’. I’m tempted to take it a step further and call it ‘done’ vs ‘doing’… but that confuses my mind a bit... read more
