The most effective start to your process of standing out from the crowd requires a pragmatic approach that illustrates that you have given thought, as well as brought insight, to any job interview. Firstly, it is important to uncover... read more
Today, I’m writing about something that affects all women working for Australian employers – the gendered pay gap that affects every Australian occupation, sector and industry. While this inequity has been evident for as long as I can remember,... read more
Marketing is all about determining the needs of consumers or customers and matching those needs with products and services a company can deliver for the right perceived value. Branding is the key marketing asset for any company and as... read more
Your train is hurtling along and the countryside is whizzing by. With each paddock you are getting closer to your destination. Ahh, its comforting to know you’re on the right path, you will get to your destination and everything... read more
Last week, I attended the Tasmanian Women Entrepreneur Awards as a finalist and saw the importance of storytelling first hand. I know how powerful stories are – I tell my clients’ business stories every day in my line of... read more
The Gillard government’s recent carbon tax has tossed corporate social responsibility (CSR) under a glaring spotlight, forcing big business to be accountable for any environmental damage their industrial processes wreak. However you feel about it, the initiative provides an... read more
This morning I had a session with my coach, Maureen. We meet a couple of times a month and she helps keep me on track with my dreams and goals. This morning I was in an ‘it’s too hard’... read more
This morning I had a session with my coach, Maureen. We meet a couple of times a month and she helps keep me on track with my dreams and goals. This morning I was in an ‘it’s too hard’... read more
Steve Jobs is surely one of the world’s most respected business leaders. He has built an iconic brand in an industry most of us affectionately call ‘geeky’ gathering millions of loyal ‘paying’ customers in the process. While Steve himself... read more
For most Business owners, the first few years of running their own show is fun. Yes, it’s a lot of hard work too… but there is an adrenalin rush to get you through the scary bits… and an underlying... read more
For most Business owners, the first few years of running their own show is fun. Yes, it’s a lot of hard work too… but there is an adrenalin rush to get you through the scary bits… and an underlying... read more
If your business is not generating the sales volume you would like right now, it could be time to look at how much value you are delivering and whether you are delivering this value with joy! Value is one... read more
