You have got the perfect business idea. You have completed the detailed business plan. You have found the ideal market replete with customers. You have accumulated the necessary funds. You have the best store location or the greatest website.... read more
If you don’t know me by now, I’m a graphic designer by trade. I ran my own small print design agency before moving into web design and, eventually, started Web123. I now manage over 20 people, and my role... read more
Back in 1981, while I was playing with my Rubik’s Cube and watching Tony Barber on Sale of the Century, some clever techies in the US developed eftpos. It’s amazing to think this revolutionary cashless payment system came into... read more
Most people get sales confused with manipulation and conning people to part with their money. Great selling is a world away from that and is really about putting together some simple principles. Basic principles that are very similar to... read more
This morning I completed the Commonwealth Bank’s ‘What kind of entrepreneur are you?‘ quick psychometric test to reveal what type of business owner I am (based on seven possible types identified in the test). The popular online survey has... read more
There comes a time in any businesswoman’s life when she has to talk money. Some of us handle it really well, but a lot of us cough and splutter our way along; some apologize for it, and a few... read more
Branding, as I wrote in Part 1, is the building block to your business and its marketing. It is built over time with consistency of message and service/products plus delivering on your promises. A business’ brand will – dare... read more
Let’s say you have a hot lead call in and they fit your ideal client profile, and they’re ready to buy now. It’s a dream sales call. I bet you get pretty excited when you get one of those,... read more
Australia is coming down from what seemed like the longest election campaign ever. Whether you are happy or not with the result, there are some PR lessons we can take from this political event. Even if you got sick... read more
One of the smartest investments to manage your business is a CRM (customer relationship management) program, either as a purchased program or cloud system. A CRM program provides a business with the ability to create, assign and manage your... read more
Click here to download this episode. Brian Tracy is one of the top business speakers, management trainers and inspirational “gurus” in the world today. He is author of over 60 books and is the President of Business Growth Strategies,... read more
If you’re just about to get a new website, or your first website, you need to start right. The reason I want you to start right is because I know how busy you are. If you rush it, chances... read more
