Location Based Marketing Location based marketing is most suited to businesses where locality has some relevance either from a product or a customer segmentation perspective. Obviously for a retail business with specific store locations, it’s simpler to understand. Or... read more
Shari Freeman, Business Manager of Ngurra Barna, has an extensive history in community development. She has worked with youth, Aboriginal communities and even with the Tongan government as a youth development advisor. She grew up in a country town,... read more
When you start a new business, you are sure to come across numerous hurdles. And what do you do when you face an obstacle? In most cases, you ask for advice. Be it from a friend or family, or... read more
Click to download this episode. How valuable is your business? Even if you are not looking to sell, it’s an important question in the back most business owner’s minds. In this herBusiness interview Laura Humphreys, author of Liber8 Your... read more
How the world’s best companies use technology to forge successful new paths The world’s most successful businesses are harnessing the power of technology. Regardless of the size of your business, you too can use all the cool technology tools... read more
Click to download this episode. Kris Lloyd of Woodside Cheese Wrights discusses the growth of her artisan cheese company, and what she refers to as “meaningful growth”. She states meaningful growth not in revenue or profit growth, but in... read more
Market Analysis is an important indicator of how well a business is doing in the marketplace compared to its competitors. A Market Analysis can be used to identify the potential of your business by ascertaining: Size of the... read more
I suspect that this is a subject rarely discussed publicly amongst fellow business owners for fear of ‘loss of face’. Other reasons include client security breaches and reputation, but I can tell you that at least 10% of my... read more
In small business, every dollar in the door counts. But, if you don’t have a solid understanding of your finances you won’t know when to spend, when to conserve, or how your investment of time and great effort is being... read more
Often, busy business owners forget to reassess their work priorities. When you don’t put ‘first things first’ you can end up with high levels of stress, an unproductive workplace and bad time management. The solution? Find simple ways to... read more
Click to download the m4a file Catriona Wallace of Fifth Quadrant believes that it is currently an “interesting time in business.” In a recent interview on the herBusiness podcast, Catriona explained that businesses have come to realise that “it... read more
The competitor analysis simply looks at what your business’ competitors are doing in the marketplace. More specifically, an analysis provides insight into how the activities of competing businesses on your radar compare to your own business activities. This offers... read more
