Our cultural consumption is no longer controlled by the giants of the mainstream market. Many giants have become weak and defensive – hovering around the middle of the market and striking out wildly in search of new audiences. In... read more
Marketing is all about determining the needs of consumers or customers and matching those needs with products and services a company can deliver for the right perceived value. Branding is the key marketing asset for any company and as... read more
There is nothing more frustrating than going through the recruitment process, thinking you have found a solution to your staffing needs and then at the last hurdle having your preferred applicant not accept the offer, withdraw their application or... read more
The Gillard government’s recent carbon tax has tossed corporate social responsibility (CSR) under a glaring spotlight, forcing big business to be accountable for any environmental damage their industrial processes wreak. However you feel about it, the initiative provides an... read more
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. In part two of this In Her Shoes interview, Lisa discusses: the businesses that exists under the Messenger umbrella and how... read more
Steve Jobs is surely one of the world’s most respected business leaders. He has built an iconic brand in an industry most of us affectionately call ‘geeky’ gathering millions of loyal ‘paying’ customers in the process. While Steve himself... read more
For most Business owners, the first few years of running their own show is fun. Yes, it’s a lot of hard work too… but there is an adrenalin rush to get you through the scary bits… and an underlying... read more
For most Business owners, the first few years of running their own show is fun. Yes, it’s a lot of hard work too… but there is an adrenalin rush to get you through the scary bits… and an underlying... read more
If your business is not generating the sales volume you would like right now, it could be time to look at how much value you are delivering and whether you are delivering this value with joy! Value is one... read more
Cindy Luken is an entrepreneur, modern mum, food lover and former biscuit baker, who you may recognise from her biscuit brand Luken & May, which she sold in 2003. She’s currently on a new undertaking with her latest business,... read more
In quantitative research we are, by definition, all about numbers. But numbers aren’t just numbers when it comes to survey participants. More is not always better. This is why we’re cautionary about recruiting participants through social media. You may... read more
Is it worth your time to attend business conferences? “What am I going to do here?” Silvia de Tommaso asked herself when she arrived at the Dell Women’s Entrepreneur Conference in Rio de Janeiro. “Now I know!” she told... read more
