Click here to download this episode. Is social media optimisation limited to boosting our marketing and brand building? This episode looks at the three things smart businesses are focused on for optimisation results. Mentioned in episode: 4 Winning Strategies... read more
Click here to download this episode. As more and more business communication is conducted via social media platforms, many employers worry about the risks. Listen to this Social Media for Small Business interview with Peta Ellis to learn:... read more
Click here to download this episode. In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, Listen to this Social Media for Small Business interview with... read more
Click here to download this episode. Pinterest – It’s the social network EVERYONE is talking about. Christina Butcher of Hair Romance tells us how she Pinterest to drive website traffic and to promote her business. Mentioned in episode pinterest.com... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Karen Post, an international branding and marketing expert and author of Brand Turnaround: How... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Suzanne Bates, an executive coach and bestselling business book author. Listen to this... read more
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
While company brand building used to be very much the focus of publicity and public relations efforts, nowadays the trend has moved more towards building a personal identity or personal brand, based entirely around individuals. It is interesting to... read more
Sasha Titchkosky is the Director and co-owner of Koskela, a furniture and homewares design business that manufactures all its products in Australia. Sasha’s company motto is “Follow your heart, trust your judgement, do it for joy.” In this In... read more
What happens in Vegas stays in Vegas. But what happens online stays online for a long, long time! Follow these tips to make sure you’re not inadvertently killing your social media reputation: Consistency Consistency is the key to maintaining... read more
Ghazaleh Lyari is the Founder and Managing Director of Ghermez Cupcakes, a gourmet cupcakes company that uses nothing but the best, wholesome ingredients. In this In Her Shoes interview, Ghazaleh discusses: her inspirations for becoming a business owner the... read more
Whether you’re a global brand or a small business entrepreneur working from your spare room, you have a tremendous opportunity to become a thought leader and recognised expert using social media. Thought leaders are individuals who have developed a... read more
