You no doubt know the feeling of starting a new sport or hobby. When getting into a new sport, having the right shoes, bicycle, racket etc. are an essential part of being ‘the real deal’. You need the tools... read more
I’ve written many times before that it is essential for all workplaces to have a social media policy. Recent Fair Work Australia decisions reinforce this point and emphasise the importance of a good strong social media policy in the... read more
How long since you have considered the importance of your business website? How long since you asked yourself, “does this reflect who I, the brand, am”? Does your website reflect the products or services that you market in a... read more
Shock-Horror! The Super Bowl is not something I am usually interested in, however, I AM always drawn to it for its fame in the advertising world. Its fame stems from it being the most expensive, yet highest reach event... read more
Recently, I came home to a postcard from a boutique fashion retailer. They actually sell clothes that 40+ women like me can wear and enjoy – bliss. Was there anything incredibly unusual about the postcard? Not really. What mattered... read more
Recently, I came home to a postcard from a boutique fashion retailer. They actually sell clothes that 40+ women like me can wear and enjoy – bliss. Was there anything incredibly unusual about the postcard? Not really. What mattered... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Emanuel Perdis, Co-Founder and Managing Director of Napoleon Perdis Cosmetics. Listen to this herBusiness... read more
Do you have an appointed media spokesperson? An important part of every business’ public relations strategy is to assign a media spokesperson. This person should feel comfortable speaking in front of the media and be able to build your... read more
Do you have an appointed media spokesperson? An important part of every business’ public relations strategy is to assign a media spokesperson. This person should feel comfortable speaking in front of the media and be able to build your... read more
16 July 2012 – ‘Unpopularity’ is the new black in the business world, according to marketing consultant and author Erika Napoletano. Brands need to develop a distinct personality and avoid flash-in-the-pan brand tactics, Napoletano explains at the Australian Businesswomen’s... read more
Click here to download this episode. Every time you publish a tweet, a blog post or a link on your Facebook business page, you’re saying something about your brand. Are you taking the same steps to enhance your brand... read more
LinkedIn is the largest professional social network online. Every professional and business owner, regardless of industry or type of business should have a professional and company LinkedIn profile. When you understand how to use it and benefits to your... read more
