It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into... read more
It’s obvious that a brand strategy sets the direction for company’s brand journey and yet not every company invests the time to create one. Imagine being in the driver’s seat of your car without a steering wheel. Imagine setting... read more
Ted Turner, media mogul and founder of the cable news network CNN was well known for saying, “There are three secrets to success. Early to bed, early to rise, work like hell and publicise.” Okay, he didn’t actually say... read more
I just came across an article I wrote for a business magazine in 2004 about how Michelle Bridges was undertaking a PR campaign to raise her profile. At the time, Michelle was doing fitness segments for a morning television... read more
As a passionate supporter of women in business, I attend many conferences, seminars and read loads of information about how to “make it” in your career. What I’ve observed apart from the juggling roles many women face with home... read more
Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if you are thinking of running a promotion as part of your overall brand... read more
If you want your business to stand out from your competitors, you have to be different. You have to look different and sound different and offer your audience something they can’t get anywhere else. But what do you do... read more
If you want your business to stand out from your competitors, you have to be different. You have to look different and sound different and offer your audience something they can’t get anywhere else. But what do you do... read more
Branding as I discussed in a previous article is understanding that your business’ reputation is dependent on you consistently delivering on your promises. In the follow-up article I discussed that your brand is also dependent on all stakeholders delivering on your... read more
Branding as I discussed in a previous article is understanding that your business’ reputation is dependent on you consistently delivering on your promises. In the follow-up article I discussed that your brand is also dependent on all stakeholders delivering on your... read more
Branding, as I wrote in Part 1, is the building block to your business and its marketing. It is built over time with consistency of message and service/products plus delivering on your promises. A business’ brand will – dare... read more
In this social media age, visual imagery can make or break businesses. Business owners need to harness the power of social media because it is here to stay. Social media has revolutionised the way we connect with people and... read more
