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Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if you are thinking of running a promotion as part of your overall brand... read more
It’s budget time of the year – for the country and for small business owners and operators as FY 2014 comes to a close and a new financial year looms near. Preparing a budget for your small business can... read more
How to use location-based foursquare to reward customers and build loyalty What if you could reward your customers, build their loyalty and let them help market your business? Location-based marketing lets you provide targeted offers and develop more meaningful... read more
It is increasingly understood that in order to survive in today’s business climate, you must continually develop skills relating to your work. Whether the skill development comes through a formal activity such as a diploma or certificate, job training,... read more
Heart in business is something I am incredibly passionate about and I know there are similar souls craving for businesses to embrace care and kindness. In 2012 I wrote: Is there room for Heart in Business? I was revisiting the... read more
The Abbott Government has released its first Federal Budget and while the media this morning is focusing on the cuts to health and education and increased taxes, what does the budget mean for small business? Here’s what we know... read more
The Abbott Government has released its first Federal Budget and while the media this morning is focusing on the cuts to health and education and increased taxes, what does the budget mean for small business? Here’s what we know... read more
5 Principles to Inspire, Encourage, and WOW What is it about Zappos that makes their customers so delighted? Author Joseph Michelli was granted full access to Zappos employees across the organisation and writes about the big Wow. “Wow and... read more
Rewire the Way You Work to Succeed in the Consumer Revolution It’s a new era of business and consumerism — and you play a role in defining it. Today’s biggest trends — the mobile web, social media, gamification, real-time... read more
Buying printing can be an intimidating experience. There are so many choices to make. As a small business owner you may not buy print very often, so you don’t know what you don’t know. Most printers want to deliver... read more
In this Social Media for Small Business podcast, Australian author and indigenous spokesperson Dr Anita Heiss discusses her new book and how she utilises social media as a marketing tool and the important role it has in connecting people... read more
Laura Humphreys, author of Liber8 Your Business, believes there are eight disciplines of business that will help you find value to your company while developing wealth for yourself. And, when these principles are followed, a clearer perception of how... read more
