Her Business

Have you ever noticed that people don’t read? Properly I mean. Or if they do read, they don’t really absorb, and even if they absorb what they’ve read, they don’t seem to have understood anything. And even if they’ve... read more

“Whether you think you can, or you think you can’t–you’re right.”   Henry Ford. I love that saying because it is so apt for how people think about sales.  Most of the current or prospective business owners I talk to... read more

New businesses need more clients which means more sales.  But first things first, before all the marketers get up in arms … let me explain. I love Marketing Marketing is a great discipline, essential to business. The problem that... read more

Some of us will remember the days when a bank account was automatically created for us when we first started school. You would bring in your savings every week to be deposited in your account and have a stamp... read more

Have you noticed a change in people that creeps up early in December? It’s a bizarre mixture of anticipation, madly cramming to complete jobs that just have to be done before Christmas, partying and quite a bit of shopping.... read more

It’s hard to believe, but 2015 is only a matter of days away! I’m not saying this to scare you; I’m reminding you because it’s time to do some planning to make next year the best year for your... read more

The Sydney Morning Herald has declared the party’s over, as the mining boom comes to an end. Unemployment is high, the deficit is growing and commodity prices are falling. “They bungled the boom,” writes Peter Hartcher of successive federal... read more

There’s a tiny little florist in Annandale that sells gorgeous blooms. That in itself is not so unusual. There are plenty of perfectly nice neighbourhood florists selling fresh flowers. So what makes this one a standout for me? Their... read more

1. Pay attention to paperwork If I can give you only one piece of advice for selling at a trade show, it’s to keep a solid paper trail. By this, I mean: Prepare clear signage, pricing and other information... read more

You know that feeling when you run a promotional offer… You do all the groundwork to make sure you can handle being inundated. You’ve even written a “Sorry, our website has crashed” message. You publish your big offer and…nothing.... read more

In the busy run-up to end of year, many businesses fail to strategically leverage the Christmas season as a potential branding and sales opportunity. Christmas is a great time to touch base with your clients, business contacts and prospects.... read more