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“From day one, my mission has been clear — to make outsourcing ethical, empowering, and sustainable.” Back in 2009, Kristy Smith of Virtual Elves was working in a corporate role, raising two young children, and searching for a better... read more
Why Your Business Story Needs to Evolve as You Grow There’s a moment in business that can feel hard to name. On paper, things are working. Revenue is steady. Your reputation is growing. You’ve likely moved beyond the early... read more
“Mindset is the foundation for everything you want to achieve. Be open to constant learning and expanding your thinking.” Bridget Hallam is the founder of Throw Your Leg Over, a business built around adventure, courage and helping others experience... read more
You’ve Built a Successful Business… So Why Does It Feel So Heavy? There’s a moment many established business owners reach—but rarely admit out loud. On paper, everything is working. Revenue is consistent. Clients are happy. The team is growing.... read more
“I love running a business as much as my optometry work.” Laura Reale of Lifestyle Optical Sydney is an optometrist and business owner who has been running her business since 2000, driven by a deep internal pull to create... read more
There’s a moment that happens in many growing businesses. The founder has a team. The business is working. Clients are coming in. And yet, somehow, everything still feels like it rests on her shoulders. If something slips, she catches... read more
“After a career in hair and makeup and studying textile design, I’d always loved working with colour and pattern. I needed to expand – to get onto canvas or fabric in a bigger way.” Jennifer Carlson of jennifercarlson.co is... read more
Many women start their businesses because they are brilliant at what they do. They’re exceptional consultants, creatives, strategists, practitioners, or service providers. They launch their business because they see a gap, they want freedom, or they want to make... read more
“It soothes my soul to sort and organise, and hold space for others whilst they let go, or discover themselves.” Virginia Wells of WellSorted wanted to be a declutterer since she was tiny. Virginia saw a show Your Life... read more
“It is about building regulated, resilient practitioners who can create lasting impact without sacrificing their own nervous system in the process.” Dr Olivia Ong of The Heart-Centred Method Institute is a rehabilitation medicine physician, author, keynote speaker and creator... read more
“I’m on a mission to help make that happen – by moving businesses beyond compliance and toward real, measurable impact.” Libby Staggs, founder of Sustainable Business Matters has spent nearly two decades helping businesses make sense of sustainability in... read more
Your business has evolved. You’re more experienced. You’re charging more. You’re working with better clients. You’re clearer on your positioning. But your brand? It might still be stuck in an earlier version of your business. For women in professional... read more
