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377

 – What If You Treated Your Next Business Move Like a Rehearsal?

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Hosted by HerBusiness

On air:

3 September 2026

What if your next business move didn’t have to be performance-perfect? What if, instead, you started treating that next business move like a rehearsal? In this episode of the HerBusiness Podcast, Suzi Dafnis answers a listener question that almost every experienced business owner asks eventually: “How do I know if I’m building the RIGHT next thing?”.

On the surface, it sounds like a question about strategy…

Should I create this program? Or this new product? 

Should I change my business model? Should I pursue this opportunity? 

Should I hire for this? Should I move into a different market? 

Should I finally retire this thing that has worked for years but that I don’t really want to do anymore?

Underneath, it’s really a question about certainty: How do I know this will work before I begin?

So many business owners get caught up in uncertainty, putting their next move on pause to get it perfect. In order to take the pressure of yourself and your business, start treating your next move as a rehearsal. It doesn’t need to be perfect the first time. In this episode of the HerBusiness Podcast, Suzi Dafnis reveals exactly why taking that first step forward is the most important you can take, no matter how imperfect it may be.

You don’t always think your way into the next version of your business. Sometimes you have to live your way into it.

What you’ll discover in Episode 377: What If You Treated Your Next Business Move Like a Rehearsal?

  • Why so many business owners strive for perfection, and the reason that perfection can hold you back from growth (and doing what you love)
  • How to embrace uncertainty, and see it as a sign for what genuinely new work feels like
  • The trick experience can play on us, and why the very success that should free us to experiment starts giving us reasons not to
  • The real difference between performing and rehearsing — and which to value more
  • Why you can’t always think your way into the next version of your business, and instead live your way through it
  • What “work” actually means, and why a first version that doesn’t meet your expectations is exactly the feedback you need
  • The questions to sit with to tell whether an idea genuinely feels wrong, or you just want certainty before you begin

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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