Strive rather than survive in life
When I asked my friend, Kirsten, if she’s getting what she wants out of life, she looked at me as if I had asked her when she was going to change her name to Fifi and move into a... read more
The economy is shrinking. So how much should your marketing budget shrink?
There’s no doubt that some sectors of the economy are slowing and when things get tough, marketing is one of the first budgets under the knife. Many company directors and business owners see money spent on advertising, public relations,... read more
To barter or not to barter?
Good question! And one that can come up regularly when you are just starting out in business and cash-flow is tight. It often seems the perfect solution to overcome a tight budget and get what you need or want... read more
Generate Leads and Build your Database
For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
Ideas for saving time with email and computer technology – Part 1
As I write, my husband and I are on holidays in the beautiful Bay of Islands in northern New Zealand. Yesterday I had one of those memory-lane experiences that highlight the enormous changes in the way we communicate. As... read more
Ideas for saving time with email and computer technology – Part 2
Use the ”find” button in your email program I’m embarrassed to tell you that I’ve only just learnt to use this cool feature. Recently a client asked me about the best way to find errant emails lurking in her... read more
Self awareness – A path to serenity
Ever had one of those days? Sometimes the reasons are obvious – the car ran out of petrol, you arrived 20 minutes late to an important meeting, a last-minute job with an urgent deadline got dropped on you at... read more
Seven strategies for goal achievement
Participants in the goal achievement workshop at the recent 6th Annual Businesswomen’s Seminar & Expo Day in Melbourne gained new insight into goal achievement by sharing their stories and strategies for achieving goals. They departed with new tools, skills,... read more
Smart Marketing: Harnessing the Power of Referrals
A large majority of business owners and managers that I speak to tell me that referrals or word-of-mouth promotions, account for a significant percentage of their new business enquiries. However, many business owners do not have a formalised, ongoing... read more
Why did I think to start my business in the first place?
One of the common dilemmas that I’ve noticed during my 12 years of consulting to small business is that some business owners have com-pletely lost sight of why they decided to go into business in the first place! Ten... read more
Turn Your ”Some Day” Dreams into Real Goals
Do you have a little pile of ”some day” dreams under your pillow? Some day I’ll travel to… Some day I’ll write about. Some day I’ll handle my fear of. Some day I’ll change careers or start my own... read more
Who’s running your show?
In the fiercely competitive business world, no one needs to remind you that your customers are your greatest assets. As a business owner you are aware of it, but what about your staff? Whatever product or service your business... read more
