3 Hats Imaginative Food Merchants has a well-earned reputation for producing and delivering gourmet gifts for all occasions. Joanne Kessell started the business eight years ago, building it from scratch into a thriving company today. Where did the idea... read more
If you’ve seen the new movie release High Fidelity you’ll know it stars the talented John Cusack and his equally gifted, but less well-known, sister Joan. In the film John is a dishevelled character, physically and emotionally. He is... read more
Customer service is vital for success in today’s business environment. So is customer satisfaction. Providing and maintaining outstanding customer service will be the critical difference in your business’s success. If you are not focusing on your customers and their... read more
Word of mouth is a very powerful public relations weapon. Yet not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked... read more
I sent out my first e-newsletter (commonly called an e-zine) this month. But before doing so I decided I needed to do some research. First I visited the Internet and typed in ”how to write an e-zine”. I found... read more
When you are writing for the web, you can’t go wrong if you follow the KISS principle – Keep It Simple, Stupid! Headlines should be simple and direct, and content should be short and to the point. Remember, you... read more
Last issue we discussed some of the Internet success strategies you can use for your business. Your choice of domain name is a great starting point but is all too often neglected as part of a Web strategy. Providing... read more
Mission or Vision Statements are familiar to most people in business but surprisingly few small businesses actually use them. The purpose of such a statement is to put your business philosophy or reason for being into a brief, memorable... read more
So you’ve been asked to submit the dreaded photograph of yourself to a publication. Just as you’ve taken the time to name your business and create its identity, it’s worth taking the time to ensure the image of yourself... read more
A passionate life – isn’t that what we all want? If this is our desire, then why isn’t our life overflowing with passion? The truth is, we don’t often ask ourselves ‘what is my ‘passion’?’ Although we often see... read more
Sometimes it’s important to remind yourself exactly why your customers buy from you – what it is that adds value to their lives. Carefully consider the emotional benefits customers feel when they buy a product or service from you.... read more
The Internet can be a pretty scary place. Every day we hear about websites being broken into or warnings about a new virus. Threats range from automated programs like worms, viruses and bots to targeted hacking. So what are... read more
