Writing for the web

When you are writing for the web, you can’t go wrong if you follow the KISS principle – Keep It Simple, Stupid! Headlines should be simple and direct, and content should be short and to the point. Remember, you... read more

Your portrait, your image

So you’ve been asked to submit the dreaded photograph of yourself to a publication. Just as you’ve taken the time to name your business and create its identity, it’s worth taking the time to ensure the image of yourself... read more

A Passionate Life!

A passionate life – isn’t that what we all want? If this is our desire, then why isn’t our life overflowing with passion? The truth is, we don’t often ask ourselves ‘what is my ‘passion’?’ Although we often see... read more