Organisations that generate good PR or publicity generally have one thing in common. The person representing the organisation in the media is inevitably well known as an expert in their field and relied upon for providing insightful, knowledgeable information... read more
Developing a marketing plan is a crucial component of business success – after all, if you have no clear sales strategy for your product or service, how are you going to identify your market and its drivers, let alone... read more
A recent poll of our Australian readers showed these results in response to the question: What will be the biggest issue for women business owners in 2009? economy/credit crunch – 72% compliance (BAS, Superannuation, OH&S) – 6% staff shortages... read more
If you missed the recent Money Management for Small Business webinar with Karen Houghton then you missed out on timely, relevant tips and strategies that you can implement in this challenging economic climate to make more of your money... read more
Briefly tell us about your business and how you got started. Cape York Motorcycle Adventures (CYMCA) is a leading Australian off road motorcycle tour company. You can read more about our achievemnets here. We offer the best that there... read more
Briefly tell us about your business and how you got started. Upon completion of secondary school, l was invited to work part time for a small muesli-making business, which sold its muesli to local cafes and food stores. In... read more
This morning I attended an interesting session presented by Women on Boards, an organisation dedicated to providing women with the information and resources to apply for, and get, board positions. Today’s session (titled Getting Serious I: Your Directorship Action) prepared... read more
Need something designed? 99designs connects clients needing design work such as logo designs, business cards or web sites to a thriving community of 21,899 talented designers. Take a look at their innovative business model that allows designers from all over to... read more
Compassion. This message from the website Charter for Compassion not only has a powerful message but is a good example of the use of video to deliver a message. It expresses humanity, understanding and calls to the viewer to engage,... read more
I was having lunch with Naomi Simson of Red Balloon Days today. She’s charming and alive and we’ve been trying to get together for a long time to ‘chew the fat’ (or the salad as it turned out). I... read more
A recent survey of women business-owners in the US revealed that the current economic climate was seen to be the biggest issue for women for 2009. We’ve adapted the poll to suit Australian conditions and Australian women business-owners are... read more
