Setting the scene “I am often asked, ‘Why muesli’? Well, it was 1992, and I was a student. My part-time job was making homemade muesli … I would grind the nuts, mix the warm honey and cinnamon through oats... read more
Just six years ago Leona Watson was approached by two chefs seeking her assistance in starting a ‘food and cooking’ company. They were looking for someone with a love of cooking and a background in marketing and business. Utilising... read more
It seems that wherever you look nowadays someone is screaming for your attention. With increasing competition to gain mind-share of your customers from email marketing, online, print, direct mail, TV, and outdoor advertising, people are experiencing ‘advertising overload’. As... read more
Increasing workloads are forcing people to spend more time in the office, even when the office is at home. This means that many parents are unable to stay involved in their children’s lives as they develop, and are becoming... read more
Ever been introduced, and been disappointed with the outcome? Perhaps you’ve been asked to supply your own introduction and had no idea where to start? Or you have sat through a long and winding introduction that put you to... read more
Briefly tell us about your business and how you got started. Pinklily is a glamorous mail order company specialising in clear storage boxes for women’s shoes, men’s shoes, boots and handbags. I started pinklily in 2005 due to the... read more
The Mentor: Sharon Whiteman, Richer Lives Why did you become a Mentor? I became a Mentor to help people, to give back and to broaden my personal skill base. I’ve seen individuals really struggle in starting a business and... read more
Briefly tell us about your business and how you got started. The idea for babybuds developed when I gave birth to my daughter Olivia in 2001 and was inundated with gifts of fresh flowers, designer baby clothes and toys... read more
There has been a lot of buzz on the “net” in relation to blogging, yet only a small number of businesses have effectively realised the benefit of this flexible and yet powerful marketing tool. Blogging offers a wide range... read more
When Amy Lyden got two tiny new kittens back in 1995, little did she know that these cute little cats would trigger her career as an extraordinary successful female entrepreneur. Amy Lyden shares with Leanne Griffiths and Claudia Raab... read more
Director, Shelley Barrett, had been running a successful modelling agency for 10 years and over the course of time she would hear countless stories, ideas and dreams from her models and stylists about products they wished were on the... read more
It’s easy to get lost in the ‘online marketing’ world, especially if you are signed up to receive all the newsletters, reports, tips and tools and tricks. So what do you do? Where do you start? What do you... read more
