For the last couple of months I’ve been using the Social Networking tool Twitter. I’m still a novice but have, in a short time, developed a solid understanding of how this tool can connect me with thought-leaders, drive traffic... read more
Annalisa Holmes’ small business The Transcription People is one the busiest transcription businesses in Australia and is about to move into new offices. Annalisa recently completed the HerBusiness‘s MentorNet mentoring program. “When I decided I was going to make... read more
If you’re up on your social networking then you’ll know that Twitter is just one of the many tools for staying ‘social’ and being a part of the social networking scene. I recently read this (only?) book on Twitter.... read more
Wisdom – what is it? This clip features some big names, and some bigger names talking about wisdom. I liked this quote: “You can’t get to wonderful without going to alright”. Nice. Watch it and see what YOU think. read more
Briefly tell us about your business and how you got started. Cape York Motorcycle Adventures (CYMCA) is a leading Australian off road motorcycle tour company. You can read more about our achievemnets here. We offer the best that there... read more
Briefly tell us about your business and how you got started. Upon completion of secondary school, l was invited to work part time for a small muesli-making business, which sold its muesli to local cafes and food stores. In... read more
The key challenge in today’s competitive world is to build strong, lasting brands. Brands with some ability to transcend their age and to stimulate and captivate those that they are designed for. While the role of these relevant (i.e.... read more
Organisations that generate good PR or publicity generally have one thing in common. The person representing the organisation in the media is inevitably well known as an expert in their field and relied upon for providing insightful, knowledgeable information... read more
Developing a marketing plan is a crucial component of business success – after all, if you have no clear sales strategy for your product or service, how are you going to identify your market and its drivers, let alone... read more
A recent poll of our Australian readers showed these results in response to the question: What will be the biggest issue for women business owners in 2009? economy/credit crunch – 72% compliance (BAS, Superannuation, OH&S) – 6% staff shortages... read more
If you missed the recent Money Management for Small Business webinar with Karen Houghton then you missed out on timely, relevant tips and strategies that you can implement in this challenging economic climate to make more of your money... read more
