If this month’s BRW magazine is anything to go by, Australia seems to have missed the recession and is predicted to come out the other side with minimal harm. The US Federal Reserve Chairman, Ben Bernanke, said, “the prospects... read more
In a perfect world, marketing projects would proceed in a smooth, clearly marked path from their beginnings – where the business objective is defined – past a series of landmarks – the marketing tactics – to the lovely endpoint... read more
Marketing planning provides a holistic and considered approach to business growth, guaranteeing optimal use of resources by avoiding wasted ad hoc expenditure on reactive and untargeted activities. The marketing plan extends from the business plan and ensures all marketing... read more
14 years ago business journalist (you may read her articles in Oprah magazine) Suzy Welch was a high-profile busy working mother of four struggling to find the perfect work/life balance. When her attempt to combine a business trip with... read more
Do you jump from task to busy task hoping to get ahead with no specific, defined target of what you’re trying to achieve? Do you avoid making commitments that could net you a more substantial result if you invested... read more
We interviewed Katherine Sampson of Healthy Habits for the August issue of our Women in Business eNewsletter. Katherine is the Founder and Managing Director of Australia’s largest and fastest growing sandwich franchise, Healthy Habits. She established her first sandwich... read more
The Assistant Treasurer has warned taxpayers of a door-to-door scam operated by people claiming to be consultants from the Tax Office. Senator Nick Sherry said the bogus consultants ask people to sign up to a supposed Government program promising financial... read more
On 11 August MX magazine featured and article titled “Future in Female” which quited a UK article that suggested that business is moving away from masculine styles of leadership and doing business to a more ‘female’ version of doing... read more
In a long overdue move, the Federal Government has finally taken steps to simplify the onerous burden of small business reporting requirements. It has released new Standard Business Reporting (SBR) taxonomy and tools, so that software developers can begin... read more
“When I first applied to do the MentorNet program, I was still working part time as an employee and after speaking to Stella (MentorNet’s Program Manager) about the program, I felt inspired enough to resign from my job and... read more
If you’re like most women you work hard, put in the hours and now and then need to take a step back to refocus on the big picture. When you’re the head of a business, you can often suffer... read more
Shadow Tourism Minister Steven Ciobo has advised herVoice of an issue of serious concern to Australia’s tourism industry, which has already been hard hit by the economic downturn. Tourism Australia’s CEO left in June – and $40,000 of taxpayers’... read more
