In their book Groundswell – Winning in a World Transformed by Social Technologies, the authors present the ‘Social Technologies Ladder’ model which classifies people according to how they use social technologies. This model is highly relevant to business owners... read more
Welcome to Day 4 of 30 Days of Social Media. Today we look at 7 ways to be social using social media. When it comest to being social with social media I have found that the best results and... read more
While we only have 140 characters per tweet, that is more than enough for us to connect with our community, to generate conversations, to research, to listen – If we use the characters well. START HERE: Listen to... read more
When we talk about social media some people think we’re talking about Facebook, Twitter and other social networking sites. Social networking sites are just one aspect of social media. Social media is a whole lot more. But is ‘this... read more
“Some people bring joy wherever they go, while others bring joy whenever they go”. Do your people cringe when you approach? Do they quiver at the sound of your footsteps? Do they turn to jelly at the echo of... read more
Hello and welcome to Day 1 of 30 Days of Social Media. Social Media is the ‘buzz’ right now. But what IS social media and why does it matter? Why should we care? I’m assuming that you are a... read more
Recently I had a function to attend – a gala networking dinner in Sydney. In preparation for that event I needed to do many things; shop for a suitable outfit, learn who else would be at my table to... read more
Let’s start with what podcasting is. The concept of podcasting is that of an on-demand audio program that individuals or businesses record and post to their website and podcasting tools such as iTunes. You could essentially think of a... read more
There’s one marketing secret that is guaranteed to boost fresh leads and sales to your business. It’s fast, cheap and measurable. Any guesses? Search-marketing is a valuable acquisition strategy that most small-business owners have recognised, but few know how... read more
Recently I took part in a four-week challenge put on by the gym I go to. For four weeks I had (with recommendations and guidelines from the trainers) determined what I would do for four weeks to challenge myself... read more
Hi and welcome to 30 Days of Social Media. What is social media? How can YOU use social media to grow your network and your business, to connect with your clients and to reach more people? That’s what we’re... read more
Liz Foulds and Linda McDonald have participated in the Australian Businesswomen’s Network’s MentorNet Program. For more information on mentoring, please click here. The Mentoree: Liz Foulds Company: Resumes for Results – Gippsland, Melbourne Central and Tasmania Why did... read more
