Mapping Your Marketing
You often hear business experts talk about a business plan being similar to a road-map – it shows you the way to go, gives you milestones along the way and helps you progress your business journey – similar to... read more
You often hear business experts talk about a business plan being similar to a road-map – it shows you the way to go, gives you milestones along the way and helps you progress your business journey – similar to... read more
How much is your fatigue costing your business? Fatigue is a common complaint for busy women. Juggling a business, career, family, kids and a social life can take its toll. Coffee, chocolate, convenience foods such as pasta, 2-minute noodles,... read more
Having watched the film “The September Issue” last week I got to thinking about how really powerful brands can influence consumers, trends, and thinking. I started reflecting on the concept of building brands of influence and considering whether they... read more
I’m writing an article about Women on Boards and would love to know what ABN members think about the idea of introducing quotas for female representation on corporate boards. Would the introduction of quotas be: A positive move? Tokenism?... read more
Ultimately a bookkeeper should be part of your team, someone who can do your bookwork but also understand your business enough so that what they do has an impact on the growth of the business as a whole. ... read more
For anyone that owns a business, at any stage of development, planning for business success is vital. A business plan is an essential tool to ensure that the resources and assets of a business are strategically applied and act... read more
Louise Yeandle participated in the Australian Businesswomen’s Network’s MentorNet Program. For more information on mentoring, please click here. The Mentoree: Louise Yeandle Company: Mystery Flights Why did you become a mentoree? To gain knowledge in the areas... read more
We put so much heart into our businesses, nurture them lovingly, thrill at their growth spurts, anguish through their hard times. We’re inventive, creative, adaptable and persistent. Our business is about our life, our lifestyle, the people we touch... read more
There are many things you should plan, but what should you plan for your business? Planning comes in many forms, which combined can provide you with a blueprint to keep your business moving forward. I consider there to be... read more
There have been a few alarming reports of late regarding the shock in store for small to medium-sized business this year. Apparently fewer than half of Australia’s small businesses are adequately prepared to deal with the further round of... read more
At the risk of stating the obvious, we’re already one-eleventh of the way through the year. And if you take into account holidays, December etc, then we’re actually closer to one-tenth – or 10% of the way through 2010.... read more
‘New Year New Career’ is a term well used by employers and recruiters alike in job ads during the lead up to, and aftermath of, the Christmas and New Year period. And there is a simple reason for this... read more