I have long been a proponent of clearly articulating your ideal target market, and crafting your message to appeal only to them. Clients have resisted, saying they don’t want to ‘miss’ potential work from less-than-ideal-clients. My response has always... read more
Leaders are at the top of their game when they act from their deepest values and instincts. Usually they tap into these fundamental qualities during a crisis, but it’s possible to do so at any time (in the right... read more
How do you manage if you need to go away for business, or even a holiday? Is your business set up so that it can run without you, or do all your communication points go unanswered? We use so... read more
I recently attended a concert with the Sydney Symphony Orchestra and the Sydney Philharmonic choirs performing Handel’s Messiah -one of the great choral works written and 2 hours in length. I was sitting there my ears being tickled with the... read more
What’s involved? From conversations with customers, I have realised many small to medium business owners place little or no importance on having an effective web presence. This really surprised me. My business is online all day, everyday, and if... read more
What would you do if you couldn’t work and earn income from your business for 6 – 12 months? Have you got enough savings to pay your mortgage, a manager, staff, bills, medical expenses? When we’re on the treadmill... read more
My 5 year old successfully completed his first ‘join-the-dots’ drawing yesterday. By successful I mean, without any help. I thought he was just colouring in and he came back to me and showed me the dinasaur he’d just created... read more
When Jeanne-Vida Douglas told me she had just about finished writing a business book with her co-author Peter Fritz, I confess I wondered what new angle could possibly be taken on the well-covered subject of running your own business.... read more
Are you in tune with your purpose in life? Do you know how to take the best of your talents and put them out there to reap not only rewards for yourself but for those around you on a... read more
The number of women on boards in Australia is, and has been, an issue. The numbers do not reflect the makeup of the business community and The Australian Businesswomen’s Network is committed to supporting women in business to access... read more
In recruitment terms we are always discussing the skills versus fit scenario, and which is more important for any particular role or business. Time and time again, businesses agree that you should hire for fit and train for skills.... read more
After creating and selling a successful natural therapies business, Natalie Isaacs saw an urgent need to use her skills and passion as a business woman and communicator to take real and significant action on climate change. Through 1millionwomen.com.au Al... read more
