YOU: Your Business’ Most Important Asset
When you work from home, it can be easy to get caught up in the ‘liberty’ of it all – setting your own work hours, not having to commute, and working when you want to work. To build a... read more
Using a shopping list to grow your small business
If you want to grow you business, chances are that what’s at the top of your must-get-help-with list is how to target your marketing activities to the right audience – with maximum effect. But what if I said that... read more
Selling Yourself and Your Business
A lot has been written about selling yourself and your business. We are fortunate to live in a world where we benefit from other peoples experiences and successes. We have easy access to this information via the internet, articles... read more
YOU: Your Business’ Most Important Asset
When you work from home, it can be easy to get caught up in the ‘liberty’ of it all – setting your own work hours, not having to commute, and working when you want to work. To build a... read more
Blogging for Startups – Do You Blog?
When I committed to writing a monthly post for the Australian Businesswomen’s Network, there were many good reasons to do it. I was about to launch the happychild website; I thought blogging about starting a business could be good... read more
Quotas on Boards. What’s the real issue?
On International Women’s Day, Australia’s peak shareholders’ body said women should be appointed to company boards according to their abilities, not arbitrary quotas, according to The Australian newspaper. And Federal Opposition Women’s Affairs spokesperson Michaelia Cash restated the Coalition’s... read more
Games Your Customers WANT You to Play
I’ve recently returned from Austin, Texas, having attended the world’s largest Interactive Media conference, South by South West. There’s no doubt, based on the presentations by the world’s marketing and interactive media EXPERTS, that social media platforms are here... read more
David Meerman Scott at SXSW – Video – Doing What You Love
David Meerman Scott (coauthor of numerous marketing bestsellers including “New Rules for Marketing & PR“) was at South By South West Interactive giving a talk about his book, Marketing Lessons from the Grateful Dead. In this brief clip he... read more
Valerie Khoo finds resources for her Aussie business at SXSW
Valerie Khoo of the Sydney Writers’ Centre attended South by South West (SXSW) to look at what ideas she can share with her customers and also implement in her own business. In this video she shares: some of the... read more
Lara Solomon of Social Rabbit discusses two SXSW trends
Lara Solomon of Social Rabbit (which provides social media and client engagement training) and Steps Learning attended South by South West to meet new people and to access the great speaker line-up. In this interview we discuss the themes... read more
Quotas on Boards. What’s the real issue?
On International Women’s Day, Australia’s peak shareholders’ body said women should be appointed to company boards according to their abilities, not arbitrary quotas, according to The Australian newspaper. And Federal Opposition Women’s Affairs spokesperson Michaelia Cash restated the Coalition’s... read more
How to make your content rule – CC Chapman and Ann Handley at SXSW
In a day and age when those companies and personalities who dominate an industry or sector tend to be the ones that have the most consistent, compelling content, authors CC Chapman and Ann Handley have captured the need to... read more