In a day and age when those companies and personalities who dominate an industry or sector tend to be the ones that have the most consistent, compelling content, authors CC Chapman and Ann Handley have captured the need to... read more
When is supporting a cause really only supporting you and your brand? When done authentically, social enterprise has a powerful social impact. Some businesses contribute because that is their key driver. However, when a social initiative is done (or could... read more
On Day 4 of South by South West, Cat Matson (Alito) and Suzi Dafnis (Australian Businesswomen’s Network) talked about the journey so far at this year’s conference, including: Can companies outsource their social media? When does it work and... read more
Do you get the most from your survey? Doing a survey is only part of the process. Most businesses believe they don’t get value from doing a survey because they don’t action it properly. Here is a guide on... read more
Have you done an annual (p)review of your business this year yet? Holidays give us a breathing space where we can take a step out of our business and really see it clearly from the outside. I’ve been running... read more
On International Women’s Day I attended the UN Women Breakfast celebrating the 100th anniversary of IWD. I was so inspired I need to share. After the event was over, I found myself sitting at Darling Harbor on a bench... read more
Last week, I was one of over 19,000 crazies at South By South West Interactive, a five-day festival held in Austin, Texas. The five-day program is about all things media and technology. There are tribes of people – bloggers,... read more
My daughter had a great time watching the Mardi Gras with a group of friends in Sydney last weekend. Come Sunday morning, they went for breakfast at a café in a well-known tourist precinct. The list of items that... read more
You should be. Yes, you read correctly. Passion has a lot to answer for in business. Everyone says you need to love what you do, be passionate about it and success will happen. Yes, it can, but, it can... read more
I spent today with a young woman who is building a new Service business from scratch. It is a unique idea and while she has already successfully built the first platform for the business, she has, like all passionate... read more
I speak to many managers who either don’t conduct systematic and regular performance reviews with their staff, or do so ineffectively. When I talk to them about why this is, they typically respond in one of several ways: We... read more
You’ve spent countless hours creating your program or service offering, your promotional material has been circulated, your sales webpage is live and you’ve spoken to a number of your connections that you know could benefit from participating in the... read more
