I don’t know enough.

You’ve said this before, right? I used to think the same. I spent a long time studying part time for my accountancy degree – started, but never completed an e-commerce masters and started, but never completed my CPA. I’m... read more

Press the flesh

Why you need a fleshy picture of your ideal customer and how to get it. Last month’s post – Gone fishin’ – talked about the importance of targeting your customer. So you might be wondering why we’re here talking... read more