Last year, in a rush of blood to the head, I signed up to change energy suppliers. Our gas moved to the new supplier within weeks, but six months later, I was still wrangling with customer service to get... read more
You started a business because you found something you were passionate about and wanted to create something meaningful around that work. I’ve been thinking about what makes up the heart of a business a lot recently, and thought I... read more
Do you love the moments where you break a barrier, hit a target; arrive at the place where you knew success would be yours? Have you noticed that there is a tendency to go ‘I’ve made it’ in some... read more
Click here to download this episode. Effective copywriting is essential to any marketing activity, but when your message is contained to 140 characters, it becomes even trickier… and even more vital. Guest speaker Belinda Weaver of Copywrite Matters joins... read more
When was the last time you had blood tests, a PAP smear or even had your blood pressure checked? Busy women can often put off having a health check-up because other things end up taking priority. Monitoring your health... read more
Sydney, Australia – HerBusiness will host a webinar, presented by personal finance expert Kim Kiyosaki author of It’s Rising Time: Reach Your Financial Dreams. Kim’s presentation will educate women on how they can achieve personal financial freedom whilst maintaining and growing... read more
Over the weekend, many would have been shocked and dismayed to discover that songstress, Whitney Houston, had passed away. It has been said that this talented woman inspired a whole generation of artists. One of the most popular ways... read more
If you’re in small business, chances are you need to become a publisher to survive online. The way people buy these days has changed dramatically. Your buyers seek out information when they want and how they want, whether you... read more
Sit and watch TV these days and be inundated by commercials for the big retailers… and once again they’ve got an equally similar, and equally non-differentiated positioning, and the big question is, “is this credible”? “Woolworths – the fresh... read more
Over the last few years, there has been a plethora of research studies carried out on the effectiveness of video on business websites. They all point to one conclusion: video is now a must have tool for any business... read more
Taking part in a job interview is an exciting, but daunting, thought for most job applicants, even seasoned professionals. Attending an interview can be even more stressful for job candidates who are changing career paths, returning to the... read more
Last week, Amy Lyden wrote about Disneyland still being the benchmark for exceptional service. One of her tips for offering better service is to survey customers about what it is that bugs them, and raises the excellent point that people... read more
