Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Emily Simpson, an award-winning businesswoman and founder of the Centennial Park Labyrinth Project. ... read more
One of the things I ask clients to describe during our copywriting brief is the personality of their brand and the tone needed for the copywriting piece. Your brand personality gives people something to relate to. It also helps... read more
Click here to download this episode. Pinterest – It’s the social network EVERYONE is talking about. Christina Butcher of Hair Romance tells us how she Pinterest to drive website traffic and to promote her business. Mentioned in episode pinterest.com... read more
Many businesses still have older-style websites that weren’t designed with social media functionality in mind. If that’s you, it may be time for an update. The ability for your customer and prospect to be able to share your content... read more
United Nations Association of Australia – NOMINATIONS NOW OPEN NATIONALLY Each year, in support of United Nations World Environment Day (June 5), the United Nations Association of Australia recognises innovative and outstanding environmental initiatives and projects from across Australia... read more
Small businesses and solopreneurs mistakenly believe an article in a newspaper or an interview on radio or TV will literally turn their business around. The answer, based on my own experience, is no, it won’t. Even if you manage... read more
Do you always find yourself on bad dates? Do you think you interact appropriately with your customers? Yes, both these things do relate, in some way! I want to explain how you can avoid some mishaps around your customers... read more
At four years old, Lizzie Randerson fondly remembers being “let loose” on the sewing machine for the first time while her mum sipped coffee with friends — “I just whipped up a little creation,” she laughs with wry humour,... read more
In How to Create a Social Media Schedule – Part 1,we looked at daily social media content tasks. This time, let’s turn to weekly, monthly and annual social media posting tasks. Weekly Google loves freshly updated content on your... read more
The 2012 Australian Home-Based Business Awards are now open for nominations. This is an important opportunity for business owners in one of Australia’s largest business segments to receive national recognition for their efforts and achievements. If you know one... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Karen Post, an international branding and marketing expert and author of Brand Turnaround: How... read more
Click here to download this episode. Google+ is the newest social network and with millions of users signing up each week, it’s a tool that no small business should ignore. Listen to this Social Media for Small Business... read more
