Anybody who is operating a business of some description has a product or service to sell in exchange for money. If the business owner is not expecting or hoping to make money as a result of your enterprise, then... read more
If you’re an online shop, Customer Experience should be your #1 priority – even more so than it might be for a brick & mortar store. Online shopping isn’t just a ‘phase’; it is an activity that is becoming... read more
Click here to download this episode. In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, Listen to this Social Media for Small Business interview with... read more
Click here to download this episode. Stop wondering, “What shall I tweet about today?” and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Copywriter and Content Strategist, Sally Bagshaw from Snappy Sentences... read more
As part of International Women’s Day celebrations, I attended a briefing by NSW Minister for Women Pru Goward on 6March. Being new to the role (since April last year), Goward is ramping up the Office for Women’s Policy and... read more
Sometimes just knowing where to start when hiring your first staff member can be the most daunting thing. For many of us, hiring the first staff member into our business is a huge step – not only because it... read more
With Mark Arbib’s resignation from politics last month, Prime Minister Julia Gillard appointed a new federal Minister for Small Business – Brendan O’Connor. The PM has also elevated the importance of small business by placing this portfolio within the... read more
Many of you who have hired, supervised or managed staff in the past will, at some stage or another, find yourself being asked to be a referee. If the employee was a ‘star’, you will usually have no hesitation... read more
So, you’ve got your website, blog, Facebook account, Twitter account, etc. Now, where’s your audience? You can’t just sit back and wait for people to stumble upon your online platforms. You have to reach out for more social media... read more
December 2, 2011: Just before Christmas, Suse Henshaw and I were discussing our love of baking over coffee with another friend. Suse had made some yummy pistachio and cranberry shortbread and was thinking of selling it as Christmas gifts.... read more
Australian Businesswomen’s Network Members Making it! Member of the Week ABN Member Tracy Simpson is a Partner with Koschel Simpson Mattner, a company that loves to build the wealth and well-being of their clients. Tracy recently joined the prestigious... read more
Wouldn’t the world be a different place if we could all be even just a bit more extraordinary? One of my colleagues, the CEO of a global NGO, shared with me recently the most fascinating thing she learned from... read more
