Credible Marketing?

Sit and watch TV these days and be inundated by commercials for the big retailers… and once again they’ve got an equally similar, and equally non-differentiated positioning, and the big question is, “is this credible”? “Woolworths – the fresh... read more

It’s the little things

Last week, Amy Lyden wrote about Disneyland still being the benchmark for exceptional service. One of her tips for offering better service is to survey customers about what it is that bugs them, and raises the excellent point that people... read more

Managing Counter Offers

When recruiting staff, particularly in candidate short markets where finding the right person for your role in your business can sometimes feel more like a detective mission than a hiring process, a counter offer can be the most frustrating... read more