One of the key comfort zone points that I developed as a result of spending most of my adult life in Australia, is to not ‘rock the boat’, or ‘make waves.’ Let’s take a moment to consider the whole... read more
LinkedIn is the largest professional social network online. Every professional and business owner, regardless of industry or type of business should have a professional and company LinkedIn profile. When you understand how to use it and benefits to your... read more
Margaret Byrne is the Principal Consultant for UGM Consulting. UGM works with clients in the corporate, public and NFP sectors. Those clients are interested in new ways of working that will make a measurable difference to their business. This... read more
Can Too, managed by Annie Crawford, is a program that trains mainly beginners to run an endurance event or ocean swim. In return for the professional coaching and organised training program, Can Tooers raise funds for Cure Cancer Australia.... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Mandy Holloway, author of Inspiring Courageous Leaders, a book that challenges others to develop... read more
Gone are the days when potential customers use the paper Yellow Pages to find your business. Research is now done online, so make sure your business can be found there. List your business on Google Maps/Places, business directories... read more
Shoes of Prey, managed by Jodie Fox, is a website where women can design their own shoes. The company has a huge online and social presence with over 83,100 Facebook fans and 3,900 Twitter followers. So how does Jodie... read more
Every business owner knows that there’s hell of a lot of work that goes into going online. You put all this research, effort, blood, sweat and tears into your website and getting traffic to it, so you want to... read more
We’d all like to be more productive. You don’t often hear people say, Geez I get so much done all the time – it’s awesome! And we all struggle, at least occasionally, with flagging motivation or procrastination or self... read more
After some reshuffling and reallocation of funds, the fiscal budget will be back in black in 2013. The government has had to delay and cut altogether some of its previous promises to make this happen. As usual, I have... read more
Stop fishing and start catching the customers you want. The online platform has given marketers and business owners tremendous opportunities to drive qualified prospects to our doors. Instead of baiting a hook, throwing it and seeing what it catches... read more
As Conference Managers, we are often asked whether we use Facebook Ads to promote our events and more importantly, whether they work! This short article captures some of our learning in marketing, both B2B and B2C events, through Facebook... read more
