Many of my clients and other entrepreneurs I have admired over the years have taken their past journey and experiences and turned that, in itself, into a successful business opportunity. This could take the form of teaching others how... read more
Maria Anderson, Sustainable Marketing Your online brand presence starts with your brand story, which is the single most important marketing activity to get right. A strong brand story is appealing to customers as it differentiates you from your competitors. In... read more
If you have a sales team, imagine the power that can come from them having access to your entire CRM system while they’re out and about seeing clients? Alycia Edgar of Coastal Accounting Services shows you how online cloud... read more
Let me take you back to a time long, long ago before I started Web123. I was a print-based graphic designer with no clue about web design, user experience, shopping carts, SEO or all the other little tricks and... read more
3 August 2012 – Suzi Dafnis and Cat Matson thrash out the dos and don’ts of social media for small business in a two-part online Social Media Crash Course, starting in less than two weeks, on Thursday 16 August... read more
I’m excited to let you know that HerBusiness has been nominated for the 2012 City of Sydney Business Awards in the Education and Training Category. To qualify as a finalist, we need to be one of the top 10... read more
Most businesses now know that without a presence on social media, you are missing an important platform for communicating with customers and prospects. The way you market yourself and your business needs to be different, depending on which social... read more
The term ‘Employer of Choice’ seems to be associated these days with big businesses, who have access to huge hiring budgets, the best employee programs and seemingly endless resources to throw around, but it really doesn’t have to be... read more
If you run a retail or hospitality business, you know the value of happy customers singing your praises to their friends. In the 21 Easy Ways to Market Your Business Online eBook, Cat Matson explains how you can increase customers... read more
They are a cost-effective, measurable way to engage your customers, prospects, business contacts or employees, without being too intrusive. But are e-newsletters getting the message across? In the 21 Easy Ways to Market Your Business Online eBook, Nicki Walsh from... read more
Have you ever stopped to consider how the really powerful brands influence consumers, trends and thinking? In this eBook, Cheryl Hayman looks into the importance of blogging for a business or brand, and how it can be used to grow... read more
Cloud computing allows any business, no matter the size, to increase physical and mental freedom. Cloud computing isn’t dependent on an office space, as Kate Tribe explains, it is when you’re switched on, you can work. In this eBook,... read more
