Running a business from a regional or remote location doesn’t mean your publicity efforts will be wasted; instead see it as an opportunity to be clever with your PR efforts. The beauty of the internet means you can be... read more
Often associated with the business world, the word networking is synonymous with cocktail functions, suits and awkward conversations. In reality, we all have a network of relationships – so let’s look at the importance of a network for mums.... read more
A spontaneous trip to the Department of Fair Trading to register the business name, ‘Strawberry Communications’, marked the beginning of Johanna Baker-Dowdell’s foray into the world of small business. After years of freelancing, the former journalist and public relations... read more
Running a successful web development business from the shores of an idyllic beach location is a dream beyond the reach of most people. For Bianca Board, it’s an everyday reality. Bianca is the woman behind Web123, a web design... read more
Under the charge of Rachael MacLaren, the humble doormat is being revamped. Her company, Adoremat, offers custom designed doormats that are functional and attractive – a venture that Rachael is deeply passionate about. But starting out in a regional... read more
There are three KEY marketing fundamentals that you shouldn’t go past when marketing your business and developing your brand for future growth. Know Your Target Market. Ensure they know you. Who is your target audience? Who is most likely to... read more
Click here to download this episode. Social media has its place, however, a lot of time and money can get wasted on social media with no return on investment. Should your business use social media? Listen to this... read more
Running a business can be challenging. Running a business from a remote, regional or country area sees those challenges amplified. You may have limited access to mentors, role models, networking events and feel the isolation that many business owners... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Emily Chantiri, author of The Savvy Girl’s Money Book: The Savvy Way to Have... read more
How does your business source leads? It’s probably through marketing online – or mail marketing, networking, print advertising, referrals – or just hoping the right person walks in! Any of these can be really effective in finding prospects and... read more
If you have a business or career or life of any sort then there’s a good chance you have to write. But what if you feel stuck? What if the flashing cursor mocks you? What if nothing comes? Here... read more
PR can help you land a position on a board by increasing your reputation and credibility as an expert in your field, as well as increasing the exposure of your brand and your business’ brand. While scoring a much... read more
