Businesses are going to cloud computing solutions, with suppliers that provide extremely efficient alternatives that are far less expensive than the traditional in-house method. And why not! The advantages of cloud computing for small businesses include reduced costs, easy... read more
You can leverage your team members and others to produce more quality social media content. First, look to your immediate team members, consider your social media voice, and establish a stylistic policy for that voice. For example, a number... read more
If you find yourself challenged in the kitchen due to time constraints or fatigue and takeaway or cheese and crackers have become a dinner staple, then you may find the following tips helpful to discover your inner master chef!... read more
How do we know that social media is worth our time? In this post, I’ll look at what social media metrics to measure and how to analyse results and evaluate return on investment (ROI). Start with your objectives for... read more
Given that the interview is still the primary selection tool used by employers, when you step back and think about it, you are making some fairly substantial decisions about the future of your business and your team based on... read more
Want to double the number of comments on your Facebook page? Then use more photos. Photo-related posts attract an astonishing 104% more comments than the average update, according to Hubspot. The marketing software developer studied 8,800 posts on business... read more
I’m uncomfortable. Seth Godin’s book The Icarus Deception has gotten under my skin. He’s asked me to do more, make more, be more – not because he somehow figured out that I’m a Type A personality, but because I... read more
The most common enquiry I get at Inventors HQ is: “I have a good idea, but I don’t know what to do or where to start”. When I was setting up Inventors HQ, I realised that approaching a new... read more
Social media is not just a marketing tool anymore. In this post, we’ll explore how to use social media as an effective marketing tool, as well as some of its other uses. Brand Awareness The primary goal of any... read more
People operating a business from home can develop their skills and tap into a range of low-cost and no-cost business advisory services at the HomeBiz Connect expo. The expo will be touring capital cities across Australia from early February... read more
Click here to download this episode. Jo Saunders, Director of Wildfire Social Marketing, has a passion for helping small business owners leverage social media and online marketing. Listen to Social Media for Small Business interview with Jo Saunders to learn: How to... read more
Click here to download this episode. Cameron Parker runs Marketing and Operations for Black Milk Clothing, a multi-million dollar, 100% Australian-owned online clothing store. Cameron has over 10 years of Marketing and Advertising experience working in Australia and the... read more
