When Jane Cay married a farmer, she found herself in regional Australia with no practical skills. All she wanted was to have a passion about something and a reason to jump out of bed everyday. This passion was the... read more
Great sales people know how to get listened to and get people to act. Here’s how it’s done! My last article explained why some people hate selling (well at least started to) and got you listening to learn things... read more
HerBusinss is now using Facebook to share offers, coupons, promotions, and other exclusive deals with our social media fans and followers. Are you a fan yet? If not, let me give you five reasons why you should become a fan!... read more
There has never been a better time than now to get your small business growing online and connecting with others. The Australian Businesswomen’s Network upcoming online course, Taking Your Small Business Online, is a two-part program designed to educate... read more
If you’re in business, it’s more than likely you’ve been warned of the ominous statistics. 85% of small businesses fail in the first twelve months. If you’re past that milestone then chances are you’ve had your fair share of... read more
There is more to generating publicity for your business than the media coverage you receive. Like all marketing, there is no point investing in PR unless you measure the results. I’ve written a lot about putting together a PR... read more
Matthew McConaughey is in the same room as me! Deep breathes. Yes I’m a fan, a big fan, so much so that when I discovered he was partaking in a session at SXSW Film, I just had to be... read more
The international trend towards working remotely is growing in leaps and bounds here in Australia; and as the leader of the Australian Businesswomen’s Network’s Educational Development program, I’m very aware of our community members’ ongoing interest in learning more... read more
Next time you pick up some marketing collateral, such as a brochure, flyer or postcard, put on your small business marketer hat (because as business owners, we’re all responsible for making sure our business is successful at marketing.) Successful... read more
“Seventeen years into my corporate career, I got cancer,” Kaye Wright shares. “That was a real wake up call which forced me to slow down and to stop and evaluate my life. I realised there were some things which... read more
Poor results with your website? No ROI? If you’re getting reasonable traffic and your product or service is high quality then I know what your main problem is: you have a sucky homepage. But I have the solution. Whether... read more
Working away from the office is a fact of life for many small business owners. In fact, Telstra’s recent Out of Office National survey found that many Australian small business owners work away from their base for 20 hours... read more
