Being a woman is tough. Being in business is tough. Being a businesswoman is super-tough. In my experience, one of the hardest parts about being a business woman is what goes on inside your own head. Women have a... read more
It’s time for people in business to stop using words as a screen to hide behind, and to start writing as if we were humans writing for other humans. I’m focusing here on the internal writing we do –... read more
In a marketplace brimming with new technologies, it can be difficult to sample and find the right services and programs to manage your finances. So which technologies are most useful for tracking numbers and time in your business? There... read more
Bookkeepers and accountants play a vital role in keeping a business afloat financially. So what exactly should you look for in a bookkeeper and accountant to keep your business strong? Seeking a competent bookkeeper for your business. In seeking... read more
The number one sales trap that people fall in with selling is to assume. The most important thing that you can do in helping people buy (selling) is to understand them and what they want. When we assume things... read more
“Our political leaders on sexism … have got really high standards,” Business Council of Australia president Tony Shepherd told The Australian Financial Review in October 2012. “I have seen no evidence of sexism in any of our political leaders... read more
The Productivity Commission has found small businesses feel the burden of regulation more strongly than other businesses. Consistent with the ABN’s submission to the enquiry, the draft report into “Regulator Engagement with Small Business” found that the sector’s lack... read more
It appears that the number of employers conducting a good quality, valuable and critical orientation and induction program is dwindling, particularly amongst the small to medium enterprise sector who are finding themselves more short staffed than ever. Employers and... read more
While many businesses know they need to market to drive business and sales, most fail to prioritise branding as part of their business strategy. But, marketing and branding BOTH need a place in your plan. In fact, without a... read more
When you own a small business, every decision you make is critical. Your marketing strategies are among the most costly and critical ones. So how do you take the little you have and turn it into gold? Use online... read more
An easy to follow, 8-step plan will help increase results from your advertising. Many small business owners take a shotgun approach to advertising, hoping that they will hit their target. This approach can waste time and money. The reduced... read more
I’m going to tell you how to get ahead (and stay ahead) of your competition. read more
