I’m writing to you from Boston, where I’m visiting to attend a marketing conference. Apart from my bags being lost by the airline for 24 hours, I’ve been pretty much on track with work and projects since leaving home.... read more
We have all heard objections in our businesses from existing and prospective clients. In my last article Objections in Sales ~ Why You Should LOVE Them! I explained how it was important for you to actively uncover objections to... read more
The more I tried not to cry, the faster the tears welled. I was in a business meeting with a client who hurled a torrent of personal insults in my face. She attacked everything but my make-up and clothes.... read more
Facebook, Twitter, LinkedIn, Instagram, Pinterest and other social media platforms offer effective ways to market your business. So given that you’re probably busy enough with social media, why should you consider stretching your time and resources to include Google+? Google+... read more
We all know that great marketing is key to the success of any business. But plenty of small to medium enterprises (SME) out there struggle to maintain a strong and effective marketing strategy and marketing program, due to time... read more
We’re all now bathed in online messages for most of our waking moments, and their power is undeniable. However, contrary to what many marketers and business owners believe, most consumers still rate print media and direct mail amongst their... read more
I get very excited when I see businesses (especially corporates) who’ve cracked the code. You know – they’ve actually understood that their customers aren’t numbers on a spreadsheet or AB demographics, but real live human beings. Who knew, right?... read more
There is an often repeated mantra in marketing: Write about benefits rather than features. A marketing feature is a fact that describes what a product or service is, has or does. A marketing benefit describes what is gained or... read more
Seth Godin recently visited Australia as a guest speaker of business networking organisation Business Chicks. When I heard late last year he was speaking, I almost grabbed my sleeping bag to line up for tickets. Luckily I didn’t need... read more
When it comes to friends, lovers and businesses, it’s easy to let emotions get in the way of rational decision making. Leaving behind my winery and starting something new, Luxury Market Branding (LMB), was not easy for me to... read more
Click to download the interview Business relationships are no different to romantic relationships, according to Janet Beckers. Her new book Romance Your Tribe Online encourages readers to woo their clients as they would lovers. Janet spoke recently to the... read more
Sometimes people are a little confused when I suggest that they focus on self-leadership first. They tell me that self-leadership sounds a little strange, “Isn’t leadership all about followers?” In a word, no. The answer is clear: to lead others,... read more
