‘We help business owners by taking away their employee pain points.’ Natasha Hawker, Founder and Managing Director of Employee Matters, recognises that hiring and firing employees can cause some of the biggest headaches for business owners. Employee Matters provides... read more
Creating exceptional content and giving it away is an accepted staple of modern marketing. Whether we’re talking about regular blog posts and helpful social media posts or more detailed videos and ebooks, sharing your knowledge online is a fantastic... read more
“The ‘there might be a great business in this’ moment came. I started doing research and realised there was a genuine gap in the market.” Janie started up her own company selling fashionable work bags online. Her bags... read more
Marketing is never more important than when you first start up your business. Clients won’t come knocking unless they know about you, and what you can offer them. So from the moment you open up shop, you need to... read more
When I started working in my dream job as a cadet journalist, I assumed I would work my way around a few newsrooms and eventually become an editor. I never thought I would be running my own business where... read more
What ever happened to new business being easy and quick to convert? What’s changed, why does pipeline take so long these days? Is it more competition, savvy clients, clients and customer loyalty, risk adversity, or a whole bunch of... read more
Shauna built a career for herself as a lawyer but soon became disillusioned in her profession. It wasn’t until her friend asked her to do some writing for her business that she realised that she could start up her... read more
“Be ready for some challenges. They are necessary to grow personally and professionally and learn to never give up on your dreams!” Stefania was a radio broadcaster in Italy. But when she moved to Australia with husband and two... read more
“I was home with a new baby thinking about my next career move and thought, why not me?” Victoria is a former industry CEO. She saw a disconnect between policy objectives, government and consumers and realised that there was... read more
The number of women starting a business has risen rapidly in recent years, with research by the Australian Women Chamber of Commerce & Industry finding almost one million females now operate a business in Australia. If you’re a woman... read more
A crucial element of any business is the creation of a brand name by which people identify the service or product it provides. It’s also one of the very first things you have to think about when you start... read more
What’s in a Name? Tell us for a chance to win over $1,000 in prizes. In 25 words or less, tell us the story behind your brand or company name. How did you come up with the name? What... read more
