There is no question that honest, open communication is vital to effective leadership. But honesty is not always well received, so how do we keep communication positive? Most of us say we want to know the truth, we often... read more
In sales, your one and only mission is to help your customers buy. If you are going to help your customers buy, it is important to think through the stages in a typical buying process. Customer Buying Process The typical buying... read more
There are a number of reasons why you should write your own eBook: to establish yourself as an authority, to create new leads, and even to make a profit. eBooks are a great way to advertise your services and... read more
Mathew Beeche spoke with HerBusiness in the Marketing on a Shoestring webinar. Mathew shared his favourite marketing techniques. Become an authority on what you do “Perception is reality” Most of the people you see talking on television (the experts on... read more
Let’s face it, no one wants to end up in front of the Fair Work Commissioner facing lengthy and expensive legal wrangles so I wanted to put this into perspective for you by getting you to answer four questions:... read more
It seems as though the government has released the majority of its small business budget initiatives in the lead up to tonight’s Budget. The Minister for Small Business, Bruce Billson, has labeled tonight’s Budget measures “the most substantial small... read more
Why don’t they look just like what I saw on screen? Most people assume when they create artwork for print, or check a proof from their designer, that the colours they see on screen will reproduce pretty much as... read more
TEDxSydney is a huge event. It’s happened every year since 2010, and it’s grown year on year to the point where in 2015, it will cater to an audience of more than 3500 people in four venues at The... read more
What makes us ‘successful’? What do we need to do to get that esteemed reference in our bio? When have we earned the title: Successful Entrepreneur? These questions came up for me a few years back when a friend... read more
If courting investors Shark Tank-style sounds too far out of your comfort zone, crowdfunding could provide the funding injection you need without the nerve-wracking television appearance. Crowdfunding is when a large number of supporters (the crowd) contribute a small... read more
I want to talk to you about a “dark” secret most businesswomen have. And it’s a global phenomenon. Even the most successful female business leaders and entrepreneurs have experienced it. And it’s possible, at some point, that you’ve experienced... read more
We’ve all seen posts on social media that have us think, too much information (TMI)! It’s great to see different sides of a business owner but there is line, isn’t there? (Yes!) Unfortunately, fear of crossing that line has... read more
